About the Book:
Big data, the Internet of Things, and social media have all forever changed the art and science of marketing-and that's already old news. To even remain relevant in the near future, marketers need to provide personalized experiences at the speed and scale only automation can fulfill. Artificial Intelligence for Marketing provides marketers with a comprehensive introduction to the field of data science without requiring a background in advanced programming and mathematics.
Today's marketing decision-making happens in real time, every day, and artificial intelligence (AI) and machine learning (ML) give marketers a hands-free way to quickly and effectively respond to data from a customer or potential buyer and tailor fit a product and buying experience. Buyers on the fence can automatically receive special incentives to buy, and other customers can be directed to related products and services based on data-driven insight. This single resource brings you up to speed and fully prepares you to talk about and develop strategies for using Al and ML to increase revenue, lower costs, boost customer satisfaction, and expand the possibilities of how your organization engages its customers.
Author Jim Sterne is a world-recognized expert dedicated to showing marketers how to put data to work, and in this immediately useful guidebook, he brings sophisticated concepts in computer science within grasp. Through highly illustrative explanations specifically written for marketing applications, he takes you inside state-of-the-art solutions for econometrics, web analytics, social media, and search engine optimization-complete with rare case studies from the handful of companies operating today with tomorrow's competitive edge. This single resource changes the game by enabling you to:
Gain a practical understanding of how Al and ML can skyrocket results of attracting, influencing, and retaining customers
Bridge the gap between marketers and data scientists in a way that simplifies and encourages productive collaboration
Position your organization to continuously learn more about its customers and potential buyers and use that knowledge to serve them better
Artificial Intelligence for Marketing puts the future of the industry at your fingertips.
"Yes, Al is going to upend much of the marketing world too. Jim Sterne gives us a peek into that future, which is already happening.
-Seth Godin, Author, Purple Cow
"The marketing we knew is about to disappear forever. Al is our future, and our present. Jim Sterne's latest should be required reading for every marketer in the world."
Jay Baer, President of Convince & Convert and author of Hug Your Haters
"Artificial Intelligence doesn't happen without well-structured and documented data so I have dedicated my sixth company, data. world, to that mission. I'm so glad that my long-time friend, Jim Sterne, has written a book to help introduce marketers to the possibilities."
-Brett Hurt, CEO and Co-founder, data. world
"Confused about what the rise of Artificial Intelligence means for you, your marketing job, your organization? Luckily, we have Jim Steme's practical, clear-eyed guide, shining a beacon of light through the murk."
-Ann Handley, author of the Wall Street Journal bestseller Everybody Writes, and Chief Content Officer, Marketing Profs
"Al driven marketing ushers in a new era of mass personalization at scale. These marketing systems will sense one's surroundings, know one's preferences from past behavior, and subtly guide people and machines through their daily lives in ways that will truly feel seamless. Jim's latest book provides must-read, pragmatic
advice on how marketers will use Al across all industries.
" -R. "Ray" Wang, Principal Analyst and Founder, Constellation Research, Inc.
