About the Book: 

When medicine is written in code, how do you market the cure?

A quiet revolution is reshaping healthcare. From video games prescribed for ADHD to AI-powered platforms preventing diabetes, digital therapeutics (DTx) are no longer experiments—they are becoming medicine itself. And with this shift comes an urgent question for pharma: how do we market therapies made not of molecules, but of algorithms?

In Code to Cure: Digital Therapeutics and the Future of Pharma, Subba Rao Chaganti—a renowned author and thought leader in pharmaceutical marketing—offers the first comprehensive guide to understanding and leveraging digital therapeutics in the pharma landscape.

Blending rigorous research with real-world case studies, the book takes you inside the fast-evolving world of Dtx:

•    What digital therapeutics are — and how they differ from wellness apps.

•    Why regulators like the FDA, EMA, and Germany’s DiGA are setting new global benchmarks.

•    How pharmaceutical companies can align digital therapeutics (DTx) with brand strategy, payer demands, and patient needs.

•    Case studies of pioneers like Pear Therapeutics, Akili Interactive, Propeller Health, Omada, and Kaia Health.

•    The role of AI, wearables, and telemedicine in scaling digital care.

•    Strategic frameworks for commercialization, adoption, and measuring success.

Whether you are a brand manager, marketer, student, or healthcare innovator, this book will help you navigate the opportunities and challenges of a world where medicine is not just prescribed, but downloaded.

Engaging, insightful, and practical, Code to Cure is not just about the future of pharma marketing; it is about the future of healthcare itself.

Contents:

1. Introduction to Digital Therapeutics

2. The Role of Digital Therapeutics in Healthcare Management

3. The Regulatory Landscape for Digital Therapeutics

4. Developing Digital Therapeutics: A Step-by-Step Guide

5. The Role of Pharma in Digital Therapeutics

6. The Impact of AI and Emerging Technologies on Digital Therapeutics

7. Measuring the Success of Digital Therapeutics

8. Overcoming Barriers to Adoption

9. The Future of Digital Therapeutics

10. Conclusion

About the Author:

Subba Rao Chaganti

He has a master's in business administration and over fifty-two years of experience in Pharmaceutical marketing. His experience encompasses all facets of the industry, from sales and sales management to product management and overseeing overall marketing activities. He has experience in both domestic and international marketing, as well as within the Indian and multinational sectors.

He also taught a course on Advertising and Brand Management as an adjunct professor at Gitam Institute of Foreign Trade (now part of Gitam University) in Visakhapatnam for a few years and a course on Marketing as a visiting faculty member at Jawaharlal Nehru Technological University (JNTU) in Hyderabad.

He lives in Farmington, Connecticut, USA, and can be reached at: subbarao.chaganti@gmail.com. Here is a list of his publications:

1.    Pharmaceutical Marketing in India: Concepts, Cases, Strategy

2.    Game Plans for Post-GATT Era: Action Agenda of the Indian Pharmaceutical Industry

3.    Compete or Forfeit: Strategies for Sustainable Competitive Advantage in the Pharma Product Patents Era

4.    Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition

5.    Bullseyes and Blunders: Lessons from 100 Cases in Pharma Marketing

6.    Digital Pharma Marketing Playbook: Winning With the New Rules of Engagement

7.    Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets

8.    Reimagine Pharma Marketing: Make It Future-Proof!

9.    Brand Positioning in Pharma

10. Transactional to Transformational Marketing in Pharma: The Science of Why and The Art of How

11. A to Z of Pharmaceutical Marketing: World’s First and Only Encyclopedia in Two Volumes

12. The Synergy of Minds: Human+AI Orchestrating the Pharma Marketing Revolution

13. Design Thinking for Pharma

14. The Pharma Product Manager: Navigating the Digital Frontier

15. Sentiment Analysis for Pharma Marketers

16. Whispering to AI: Prompt Engineering for Pharma Brand Managers

17. Storytelling in Pharma Marketing

18. Beyond the Molecule: The Art and Science of Metaphors That Matter

19. The Voices Within: Your Body Speaks When Your Organs Tell Their Own Stories

20. Pharma Archetypes: The Science of Meaningful Healthcare Marketing

21. Navigating the AI Revolution: Human Futures

22. Breaking Through: A Business Novel (based on the theory of constraints)

23. The Wearable Edge: Redefining Pharma Marketing in a Connected and Data-Driven World