About the Book:

 Whispering to AI: Prompt Engineering for Pharma Brand Managers isn't just another marketing guide. It's your secret weapon to unlocking the power of AI in pharma.

Inside, you'll learn how to use AI to:

•               Craft messages that speak to your patients. Forget generic ads – let AI help you create personalized, connected experiences.

•               Unleash your creativity. AI isn't here to replace you; it's your partner for crafting amazing content that grabs attention.

•               Stay ahead of the game. Learn how to use AI to analyze data, understand your competitors, and create marketing campaigns that truly stand out.

This book isn't just about technology; it's about building stronger relationships with patients and revolutionizing the way you do pharma marketing.

Contents:

Part 1 - The Rise of Ai And the Prompt Engineering Revolution in Pharma

1. Introduction: The AI Revolution in Pharma Marketing

2. Demystifying Prompt Engineering

Part 2 - Mastering the Art of Prompt Engineering for Pharma Branding

3. Case Study: Introducing Our Hypothetical Diabetes Medication Brand

4. Prompt Engineering for Brand Messaging and Communication

5. Prompt Engineering for Market Research and Competitive Analysis

Part 3 - The Prompt Engineering Workbook for Glucowell Branding

6. Building a Cohesive Brand Narrative with Prompts

7. Prompt Engineering for Content Marketing and Advertising

8. Optimizing Your Prompts to Maximum Impact

Part 4 - Conclusion

9. The Future of Pharma Branding: A World Powered by AI and Human Creativity

10. Measuring the Success of Prompts in Pharma Marketing

About the Authors:

Subba Rao Chaganti

He has a master’s in business administration and over fifty-two years of experience in pharmaceutical marketing. His experience covers all facets of the industry, from selling to sales management, product management, and heading the total marketing activity. He has experience in domestic and international marketing and the Indian

and multinational sectors.

He also taught a course on Advertising and Brand Management as an adjunct professor at Gitam Institute of Foreign Trade (now part of Gitam University) in Visakhapatnam for a few years and a course on Marketing as a visiting faculty member at Jawaharlal Nehru Technological University (JNTU) in Hyderabad.

He lives in Farmington, Connecticut, USA, and can be reached at subbarao.chaganti@gmail.com.

Here is a list of his publications:

1.    Pharmaceutical Marketing in India: Concepts, Cases, Strategy

2.    Game Plans for Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry

3.    Compete or Forfeit: Strategies for Sustainable Competitive Advantage in Pharma Product Patents Era

4.    Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition

5.    Bullseyes and Blunders: Lessons from 100 Cases in Pharma Marketing

6.    Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement

7.    Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets

8.    Reimagine Pharma Marketing: Make It Future-Proof!

9.    Brand Positioning in Pharma

10. Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How!

11. A to Z of Pharmaceutical Marketing: World’s First and Only Encyclopedia (Set of Two Volumes)

12. The Synergy of Minds: Human+AI Orchestrating the Pharma Marketing Revolution

13. Design Thinking for Pharma: Forget Features, Focus on Feelings

14. The Pharma Product Manager: Navigating the Digital Frontier

15. Sentiment Analysis for Pharma Marketers