About the Book:

In "Pharmaceutical Marketing Management", delve into the dynamic world of pharmaceutical marketing where science meets strategy. This book is not just a textbook but a roadmap for pharmacy students seeking to master the blend of management skills, ethical principles, and entrepreneurial spirit crucial in today's industry.

Authored to bridge the gap between quality medicines and effective marketing, this comprehensive guide introduces readers to the realm where affordability, accessibility, and social responsibility intersect with profit margins. From the art and science of product development to crafting compelling marketing strategies, every facet of the pharmaceutical landscape is meticulously explored.

With a focus on not just theoretical knowledge but practical application, this book equips aspiring pharmacists with the essential tools to navigate the competitive market successfully. Covering all facets of marketing and management as per the PCI syllabus, this indispensable resource is a one-stop-shop for honing the expertise needed to thrive in the pharmaceutical realm.

Contents:

1A. Marketing

1B. Pharmaceutical Marketing

2. Product Decision

3. Promotion

4. Pharmaceutical Marketing Channels

About the Author:

Prabhakar Reddy Veerareddy is an accomplished researcher and eminent teacher in Pharmaceutical Sciences. Dr.Reddy has a 29 h-index with more than 2700 citations, published six books, received two research grants, and one patent, is an Editorial Board member in national and international Journals, and a reviewer in national and international journals. He has an extensive research experience in novel drug delivery systems. He has delivered more than 100 invited talks on drug delivery systems. He is a visiting professor at Kathmandu University, Nepal. He has attended many symposiums and workshops at the national and international level. He has more than 80 research publications in several international and national journals and guided 150 M. Pharm and 8 PhD students. He has extensively traveled to USA, Germany, Switzerland, Rome, Canada, France, Egypt, Dubai, Thailand, China, Nepal, Turkey and Portugal. He has Life memberships in IPA, IPGA, and APTI, Fellow of the Institution of Chemists (India), Ex-Member of the Board of Studies, Kakatiya University and Palamuru University; Ex-General Secretary of Kakatiya University Alumni Association; Ex-President for APTI, Telangana; President, Telangana Registered Pharmacist Association (TRPhA); Secretary for IPGA, Telangana and Central Council Member-Pharmacy Council of India, New Delhi. Inclusion in Marquis Who's Who in the World 2013 and Top 2% World Scientist List by Stanford University AD Scientific Index World Scientists Rankings 2023 and 2024.

Panga Silas completed his Ph.D from Osmania University and, his Master's degree from Kakathiya University. Previously he had worked as a marketing manager in Novartis and Eli-Lilly. Currently, he is working as a Faculty member at the University College of Pharmaceutical Sciences, Palamuru University, Mahabubnagar.

He has proficiency in dealing with subjects like Physical Pharmacy, Biopharmaceutics and Pharmacokinetics, Pharmaceutical Jurisprudence, and Industrial Pharmacy.

Shyam Panga is currently working as an Associate Professor at Seva Shikshan Prasarak Mandal’s Dr. N. J. Paulbudhe College of Pharmacy (Affiliated to Savithri Bhai Phule Pune University, Pune), Ahmednagar, Maharashtra. He has a total of 15 years of teaching experience in the field of pharmaceutical education and research. During his teaching career, he taught diverse subjects like Physical Pharmacy, Biopharmaceutics & Pharmacokinetics, Pharmaceutical Marketing, and Pharmaceutical Jurisprudence. He earned his Ph. D from Kakatiya University, Warangal in the year 2016. Received various fellowships like UGC- PG Merit Fellowship -2007, UGC-BSR Doctoral Fellowship - 2012 & UGC- Dr. D. S. Kothari Post-Doctoral Fellowship -2019.