About the Book:

Social and Cognitive Pharmacy: Theories and Case Studies is a practical handbook designed to help students and practitioners with the applications of psycho-social knowledge. Social and behavioural sciences are relatively new to pharmacy education, having been introduced after 1989, While there are textbooks that cover some aspects of social and behavioural knowledge relevant to pharmacy, none provide an easy-to-use medium for understanding how to apply psycho-social knowledge to everyday pharmacy issues. This book aims to do just that.

Chapters include:

·         The importance of sociology and psychology to pharmacy practice

·         The generation of pharmacy-related sociological and psychological knowledge

·         Underpinning psychological theories

·         Psychological models of illness behavior and behavior change

·         Psychological Models of Illness Behaviour and Behaviour Change

·         Communicating for Effective Outcomes

·         Patient Case Studies

·         Research Case Studies  

The chapters focus on key concepts relating to social and cognitive pharmacy, and each concludes with self-assessment questions. Case studies aim to help readers move from mere knowledge acquisition and comprehension to application of knowledge, analysis, synthesis and evaluation.

Contents:

1.    Importance of Sociology and Psychology to Pharmacy Practice

2.    Generation of Pharmacy-related Sociological and Psychological Knowledge

3.    Underpinning Psychological Theories

4.    Psychological Models of Health Behaviour and Behaviour Change

5.    Psychological Models of Illness Behaviour and Behaviour Change

6.    Communicating for Effective Outcomes

7.    Patient Case Studies

8.    Research Case Studies

About the Author: