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Book Detail
Key Marketing Skills
Author(s) :Peter Cheverton
ISBN
:
9780749445652
Name
:
Key Marketing Skills
Price
:
6.00
Edition
:
2nd Edition
Author/s
:
Peter Cheverton
Type
:
Text Book
Pages
:
386
Year of Publication
:
2004
Publisher
:
Viva/BSP Books
Binding
:
Paperback
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About the Book
This Book is for Sale in Andhra Pradesh Only
Contents
Part I - Definitions, Purpose and Process, Part II - The Strategic Market Audit, Part III- Strategic Positioning Vision and Objectives, Part IV - Delivering the Value, Part V - The Tactical Mix, Part VI - Making It Happen
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