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Book Detail
Marketing Stripped Bare
Author(s) :Patrick Forsyth
ISBN
:
817554256X
Name
:
Marketing Stripped Bare
Price
:
295.00
Author/s
:
Patrick Forsyth
Type
:
Text Book
Pages
:
159
Year of Publication
:
2004
Publisher
:
Kogan Page/BSP Books
Binding
:
Paperback
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About the Book
This Book is for Sale in Andhra Pradesh Only
Contents
1.
Marketing in context
2.
The marketing plan 3. The promotion mix 4. Selling and sales management,
5.
Distribution
6.
‘Electronic’ marketing 7. The future 8. Will you make a successful marketer?
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