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Book Detail
International Marketing: Strategy Planning, Market Entry & Implementation
Author(s) :Roger Bennett, Jim Blythe
ISBN
:
9780749445157
Name
:
International Marketing: Strategy Planning, Market Entry & Implementation
Price
:
425.00
Edition
:
3rd Edition
Author/s
:
Roger Bennett, Jim Blythe
Type
:
Text Book
Pages
:
362
Year of Publication
:
2010
Publisher
:
Kogen Page/BSP Books
Binding
:
Paperback
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About the Book
This Book is for Sale in Andhra Pradesh Only
Contents
Part 1: The global approach to marketing
1.
The nature of international marketing
2.
Strategic considerations in international marketing
Part 2: The trading environment
3.
International trade
4.
Regional analysis techniques
5.
North Atlantic countries
6.
China, Asia Pacific, Japan and Oceania
7.
Third World countries
Part 3: Organizing for International markets
8.
International marketing research
9.
Market screening techniques
10.
Entering international markets
11.
Export methods and procedures
12.
International and global products
13.
International and global pricing approaches
14.
International advertising
15.
Below-the-line marketing communication 16. Future developments in global marketing
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