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International Marketing: Strategy Planning, Market Entry & Implementation
Author(s) :Roger Bennett, Jim Blythe

ISBN : 9780749445157
Name : International Marketing: Strategy Planning, Market Entry & Implementation
Price : 425.00
Edition : 3rd Edition
Author/s : Roger Bennett, Jim Blythe
Type : Text Book
Pages : 362
Year of Publication : 2010
Publisher : Kogen Page/BSP Books
Binding : Paperback
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About the Book

This Book is for Sale in Andhra Pradesh Only

Contents

Part 1: The global approach to marketing  1. The nature of international marketing 2. Strategic considerations in international marketing  Part 2: The trading environment 3.  International trade 4. Regional analysis techniques 5. North Atlantic countries 6. China, Asia Pacific, Japan and Oceania 7. Third World countries Part 3: Organizing for International markets  8. International marketing research 9. Market screening techniques 10.  Entering international markets 11. Export methods and procedures 12. International and global products 13.  International and global pricing approaches 14.  International advertising 15.  Below-the-line marketing communication 16. Future developments in global marketing
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