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International Marketing Management: Text and Cases
Author(s) :U. C. Mathur

ISBN : 9780761936404
Name : International Marketing Management: Text and Cases
Price : 525.00
Author/s : U. C. Mathur
Type : Text Book
Pages : 584
Year of Publication : 2008
Publisher : Sage/BSP Books
Binding : Paperback

About the Book

This Book is for Sale in Andhra Pradesh Only

Contents

1. International Marketing: An Introduction, 2. Market Potential of Countries, 3. International Organisations, 4. International Trading,    5. International Competitive Advantage and Buyer's Profile, 6. International Environment for Business, Customer, Competition and Controls,                7. International Pricing, 8. International Business-to-Business Marketing, 9. International Marketing of Services, 10. International Strategic Marketing, 11. International Stakeholders, 12. International Brands, 13. International Marketing Concepts, 14. Market Competitive Forces Worldwide, 15. Advertising and Promotion in International Markets, 16. International Public Relations, 17. International Marketing Research, 18. Distribution of Goods Worldwide, 19. International Markets for the Twenty-first Century, Imports and Exports, 20. International Management for Marketing Personnel, 21. International Marketing Audit, 22. International Collaborations, Controls and Global Manufacturing, 23. Understanding Case Studies
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