About the Book:
About the Author:
M. GOVINDARAJAN, Ph.D., has been Assistant Professor, Department of Mechanical
Engineering, Anna University, Chennai. He has 33 years of teaching experience.
He has published many articles in reputed journals and has to his credit three
books Principles of Management,
Engineering Ethics including Human Values and Marketing Management: Concepts, Cases,
Challenges and Trends, 2nd ed. published by PHI Learning.
S. NATARAJAN, Ph.D., has been Professor and Head, Department of Mechanical
Engineering, Anna University, Chennai. He has 34 years of teaching experience
in such areas as operations research and metal forming. He has
published/presented over 30 articles/papers in national and international journals
and conferences. His areas of interest include metal forming, modelling of
forming technology, and professional ethics. He has authored a book on Fundamentals of Packaging Technology
published by PHI Learning.