About the Book
Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a managerís decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student.
The text is separated into four sections:
This book will be suitable for any student with a background of introductory economics. The authors include a variety of international examples and case studies from the business world to expand and illustrate key concepts, and provide end-of-chapter exercises to test studentsí grasp of the material. An online supplement comprising of problems and solutions as well as PowerPoint slides is available for lecturers.
1. Introduction, Part I Theory 2. The manager and the firm 3. Monopoly and perfect competition 4. Price discrimination 5. Game theory Part II Strategic Interaction between Firms 6. Strategy in a market with two firms 7. Product differentiation 8. Entry deterrence and accommodation 9. Government Regulation of Industries Part III Strategic interaction within firms 10. Vertical and
Horizontal integration 11. Labour markets 12. Training and motivating workers 13. Trade unions Part IV 14. The role of information 15. Advertising 16. Bundling 17. Durable goods 18. Auctions 19. The product life cycle
About the Author
Timothy C. G. Fisher is Associate Professor of Economics, University of Sydney, Australia. David Prentice is Senior Lecturer, School of Economics and Finance, La Trobe University, Australia. Robert Waschik is Senior Lecturer, School of Economics and Finance, La Trobe University, Australia.
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