About the Book

The importance of management study need not be over emphasized. Every sphere of human activity requires management. The Profession of Pharmacy is no exception to this golden rule. The graduates of Pharmacy opt for several vocations. Usually the Pharmacos who want to choose Marketing for Pharmaceutical Industry for their jobs, it is imperative that they have firsthand knowledge of management principles and accountancy for judicious utilization of men, money and material in fulfilling the organizational goals and objectives. This textbook has been written strictly in accordance with the syllabus prescribed by the AICTE for the subject. The subject includes topics which are very lengthy and complex. The author has made attempts in simplifying the topics and presenting them in a simple and easily graspable manner by the students. Salient Features • Language has been given importance and simple terms and words are used. • Revision questions are given at the end of each chapter • The tenets of management in a simple and lucid style.

Contents

1. Management, 2. Principles of Management, 3. Administrative Management, 4. Production Management, 5. Materials Management Control, 6. Personnel Management, 7. Pharmaceutical Marketing, 8. Channels of Distribution, 9. Salesmanship, 10. Marketing Research, 11. Personnel Management Functions, 12. Accounting and its Principles, 13. Recording of the Business Transactions, 14. Trial Balance and Errors, 15. Financial Statements, 16. Bank Reconciliation Statement, 17. Bills of Exchange, 18. Treatment of Cheques, 19. Economics, 20. Trade, 21. Insurance, 22. Labour Welfare

About the Author

Dr. G. Vidya Sagar, Professor & Principal, ASN College of Pharmacy, Tenali, A.P., is a dynamic personality in the field of Pharmaceutical Sciences. He has 19 years of rich teaching experience at undergraduate level. He has 70 research publications and more than 100 review articles in the peer reviewed professional journals of repute. The Book "Prinicples & Practice of Pharmaceutical Industrial Management" is an outcome of his teaching expertise in the subject for the last 10 years.