About the Book:

"Pharmaceutical Marketing Management" is a comprehensive guide to navigating the complex world of pharmaceutical marketing in India and other growth markets. With a focus on the unique challenges and opportunities in this industry, this book offers a strategic approach to marketing, covering key topics such as market analysis, product decisions, promotion, marketing channels, pricing, and emerging concepts in marketing.

Designed for students pursuing B.Pharm, the book provides a well-structured syllabus in line with the Pharmacy Council of India's requirements. It offers a deep dive into the fundamental concepts of marketing, including the distinction between marketing and selling, the marketing environment, and consumer behavior analysis.

Moreover, the book also delves into the specific nuances of the pharmaceutical market, with sections on quantitative and qualitative aspects of the market, consumer profiling, and the prescribing habits of physicians. The importance of market research and product management is also explored, along with the determinants of the promotional mix and pricing strategies.

Contents:

1.    Marketing

2.    Product Decision

3.    Promotion

4.    Pharmaceutical Marketing Channels

5.    Pricing

About the Authors:

Bhavna working as Associate Professor at Faculty of Pharmacy, DIT University.  She is an alumnus of Jamia Hamdard, New Delhi and completed her B.Pharm, M.Pharm and PhD in years 2003, 2006 and 2011 respectively. She had a total of 16 years' experience in teaching B. Pharm, M.Pharm and PhD students. She was GATE qualified (2004) and UGC (University Grant Commission) fellow. She is very progressive regarding her research experience and worked at various positions as UGC fellow (2004-2006), Senior Research Fellow of Indian Council of Medical Research, Delhi (2009-2011), project assistant at, INMAS Delhi. Recently in 2022 awarded with Summer research fellowship award for teachers through INSA, Bengaluru.

    She has supervised 11 M.Pharm and one PhD in her name. She has published about 40 research and review articles in SCI indexed journals, 2 book chapter and also has 15 published patents. She had presented papers and attended many National and International conferences on her name. She was awarded with excellence in research in 2020 and Women researcher award 2020. She had life time membership of IPA (Indian Pharmaceutical Association), IPGA (Indian Pharmacy Graduates Association), SPER (Society of pharmaceutical education and Research). She is a registered Pharmacist in Delhi Pharmacy Council. She received “Women researcher Award” in 2020, and also served as Brand Ambassador of Bentham Science for the year 2019. Her research interests focused on development of nanocarriers for targeting systems as Brain, Nasal route, Ocular delivery, neurodegenerative disorders and pulmonary delivery.

Abhijeet Ojha is working as Principal at Amrapali Institute of Pharmacy and Sciences Haldwani. He has completed his Ph.D. from Uttarakhand Technical University, M.Pharm from Bundelkhand University Jhansi, MBA in HR from Sikkim Manipal University, M. Phil from Nagaland University, PG diploma in marketing from Pondicherry University and PG diploma in IPR from BII Noida.He has qualified GATE exam. He is a life time member of APTI, IPA, ACPI and Vice President APTI Uttarakhand state branch. He has published   nine books for pharmacy students and four book chapters and published more than 50 papers in peer reviewed journals of National and International and has been granted two design patent in 2022 and 2023.He is having Seven awards in his credit; Award of Emerging leader and author, Academic excellence award, Young Principal of the year award, Outstanding Teacher Award, Professor of the year 2022 Award, Emerging Leader and Author, Excellence in Academic and Research.