About the Book:
Medicomarketing Writing: A Career for Health Science Students is a must-have guide for those who want to pursue a career in medical writing. Driven by the growing need for promotion of pharmaceutical products, medicomarketing communication or healthcare communication has emerged as a top career choice for pharmacy, medicine, dentistry and life science graduates.
This book provides practical insights into developing effective marketing strategies through compelling medical literature. As a pioneer in the industry with over 15 years of experience, the author outlines the skills and expertise required for medicomarketing writing, in order to bridge the gap between a great idea and a highly successful marketing campaign.
Whether you’re a newbie in the field, a product manager, medical advisor, senior medical writer, team leader, or project manager in a medical communication or medical advertising agency, this book is tailored specifically to your needs. With a wealth of knowledge and advice, it's an indispensable guide for anyone who wants to excel in medicomarketing communication.
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Contents:
Part I: Introduction, 1. Medical Writing, 2.
Medicomarketing Communication or Healthcare Communication, 3. Product
Life Cycle and Various Promotional Inputs, 4. Qualifications and Skills,
5. Career Path, 6. Medical Communications: A New Age Growing
Business, 7. Where can you Learn Medical Writing?, 8. Finding a
Job, 9. Typical Project Flow in Medicomarketing, Part II: Writing Process, 10. Understanding the
Topic/Brief/Client Requirement, 11. Resourcing,12.
Reading and Understanding the References, 13. Get an Overview of the
Subject even before Understanding the Topic, 14. Content Approach or
Outline, 15. Writing Different Parts of the Article, 16. Revision,
Part
III: Variety of Medicomarketing
Projects, 17.
Teaser Campaign, 18. Training Kit (Slides and Manual), 19.
Product Monograph, 20. Detail Aid or Visual Aid, 21. Symposium
Highlights, 22. Advisory Board Meetings, 23. Brochure, 24.
Newsletters, 25. Pharmaceutical Brand Website, 26. Content for
Social Media, 27. Patient Education Materials, Part IV: Writing Different Types of Articles, 28. Journal and
Conference News, 29. Review Articles, 30. Case Studies, 31.
Expert Opinion, 32. Guidelines, 33. Book Reviews, Part V: Biostatistics for Medical Writers, 34. Essential
Biostatistics for Medical Writing, Part VI: Beyond Writing, 35.
Paper and Printing Process, 36. Working with Designers, 37.
Working with Marketing, 38. Working with Clients, 39. Working as
a Freelancer, 40. Copyediting, 41. Writing a Proposal, 42.
Medical Writer as a Manager, 43. Writer’s Block, 44. Performance
Appraisal. |
About the Author:
Viswanatha, a postgraduate in
pharmacy and he has experience in Quality Assurance and R&D departments in
the pharmaceutical Industry and as a lecturer. His
understanding of healthcare communication and the pharmaceutical industry
requirements in India gave him an edge to lead team of medical writers for 15
years. He is involved in recruitment, training and assessment of newbie writers
Anusuya D is a postgraduate
in pharmacy. She started her career as a research assistant but soon moved to
Biogard, the publisher of CIMS as an editor. She worked as medical writer,
group head with various medical communications companies. Together with
Viswanatha, she conducts a course on medicomarketing writing at ‘Tulip Medcom’.
‘Medicomarketing
Writing: A Career for Health Science Students’is the
culmination of their total experience.
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